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This was a series that I did on the "My Ford Touch" feature on the new Ford Focus.  The idea was to merge editorial storytelling with a highlight of the cars features and was quite a success for the agency and the Globe and Mail.  We were featured in Marketing Magazine recently as an example of the growth of this sort of "Branded Content".

 

The whole series (6 episodes) are embedded above.

Copyright © 2008, 2009, 2010 Christopher Dick All rights reserved. contact me